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Top 10 mistakes of social media marketing
There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when presenting the “under the hood” of...
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Social media fail ? Maybe it’s lack of resources
Sixty-five percent of social media staffers do their job on top of other responsibilities, a Ragan/NASDAQ OMX Corporate Solutions survey reveals. Of those who do it exclusively, 82 percent work on...
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Making social media marketing about people
Seth Godin recently said in his BLOG “every company at a certain stage ends up with two sorts of employees… some that work hard to improve the experience and value for the original customers, and some...
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